Beer and TV

http://www.youtube.com/watch?v=JtS2PGXPUTs


Beer commercials, while a subject of strife for much of the population, can actually be quite funny.  I really love this commercial, and it reminds me of an article in my read, reason write book.  According to studies conducted by the Alcohol Institute, beer commercials only influence the kind of liquor one who drinks would buy.  These commercials are simply scoffed at by those who do not drink, and do not significantly increase the amount of under-age drinkers in America.

However, I think that caution must always be used when presenting ideas to a broad audience that is sure to include children.  This is why I personally would like to see more comedic beer and alcohol commercials.  Sounds kind of crazy at first, but I think that these commercials pose even less of a threat to young, impressionable minds.  For children, the humor is all that is seen; while for those old enough to drink, the brand name is noted.

I think that this is a good compromise between those who vehemently oppose alcohol commercials on broadcast television and those who believe in free speech.  This allows the companies to get their names out, and be remembered without having to mess with excessive brand name repetition.  I also believe that the freedom of speech of these companies should only apply when it does not infringe on the rights of parents to keep their children safe.

I personally do not see advertisements for alcohol as necessary, because if people are going to drink, they don't need to be reminded to.  However, given these simple guidelines, we can make accommodation for those in favor and those against alcohol advertisement.